fuelling profitable Growth For
direct to consumer brands using Shopify

Deliver your customer a better store experience through Shopify

How To Grow Sales For Your Shopify Shop

A Shopify-fuelled strategy that delivers real ecommerce growth. Profitably. Sustainably.


Shopify is the foundation you build your ecommerce business upon. My job is to help you get the most out of Shopify technology to grow your ecommerce business profitably and sustainably

I work with direct to consumer brands in 1 of 3 ways;

  • to advise on next stage growth strategy for existing shopify stores
  • to audit the existing store and make recommendations on growth strategies
  • project managing your new build, or replatforming, with my trusted Shopify design and development partners I've worked with on dozens of projects over the years.

Sharing 20+ years of ecommerce expertise

Clients are either funded startups or growth hungry brands with a proven product-market fit.


Shopify Expert : UK Advisor On Shopify

Ian Rhodes

UK Shopify Expert

Working with new & established shopify stores


replatforming to Shopify from Woocommerce or Magento

optimising Shopify apps

Shopify store audit & review

Shopify training & consultancy

Shopify growth strategy

Syncing with Facebook & Google Ads

Shopify conversion optimisation

Shopify customer retention strategy

Shopify marketing technology advisor

Getting started with Shopify

ongoing Shopify growth coaching

using Klaviyo & Shopify to drive email revenue growth

Shopify for ambitious Fashion brands

Shopify & Google Analytics reporting & buyer insights

Work With Me Across a 12-Step Growth Programme For Your Shopify Store

Our work together takes typically 3 months and will focus upon driving customer conversion & retention:

reviewing & equipping you with best-fit ecommerce technology for your shopify store

a/b testing personalisation messaging, timing & location-based strategies

optimising cart recovery strategies based on customer data, order value and location

optimising welcome sequences to onboard prospective buyers & start telling your story

gathering critical post-purchase feedback from new customers

testing effectiveness of timed discounted strategies to drive conversion

optimising order confirmation and order despatch emails to provide more relevance and up-sell related products

building high impact behaviour-based email marketing segments & automations

optimising product review request timing/message to drive the use of customer voice for use across all acquisition campaigns

sending behaviour-triggered emails to support email newsletter campaigning

measuring & using customer lifetime value data to discover VIP customers & set clear CAC targets

advancing use of Google Analytics for shopper insights & reporting

advising you on first-click attribution data to understand which channels to focus your customer acquisition budget

launching VIP & customer loyalty programmes that drive repeat business

Increasing AOV with advanced product bundling, recommendations, up-sell and cross-sells based on basket contents

... and you know what? we'll have a bit of fun along the way too


... building a framework for your Shopify store and your ecommerce growth strategy

Take the next step to growing a thriving Shopify store


Contact me today by emailing ian@retention.co.uk or dropping your details across in the form below. I'lll be in touch right away.