FASHION x ECOMMERCE

CUSTOMER-CENTRED ⬝ DATA-INFORMED ⬝ STORY-DRIVEN

Fuelling Profitable Growth for Ambitious Fashion Stores


I drive growth for fashion brands actioning and optimising advanced email marketing strategies. A blend of the art and science of email marketing. Working seamlessly with in-house teams and senior management to help:

  • a/b test new ways to grow your subscriber list.
  • recover more sales through optimised abandoned cart campaigns.
  • improve performance of welcome sequences.
  • boost VIP & segmented campaign strategies
  • initiate product & category-specific automated flows
  • create and manage your overall email marketing strategy

… the list goes on.

Sharing 20+ years of ecommerce email marketing expertise to help profitably grow your sales & retain more customers through consultancy, review & training workshops.

Email Marketing Consultant - Fashion Industry - UK

Ian Rhodes
Ecommerce Marketing Consultant, Trainer & Speaker to the Fashion Industry

Clients including Yumi, Mela London, Style of Beyond, Suffolk Parade, SilkFred, Private White V.C., Landmark Stores, Alice Bow, Milk Nursingwear, Gossard, Pretty Polly, Sockshop, Glenmuir, Planks Clothing, BeBareFaced,

FUELLING CONVERSION & REPEAT CUSTOMER GROWTH FOR YOUR FASHION STORE


THE CONVERSION PROCESS


  • Onboarding & List Growth

    Testing opportunities to turn visitors into subscribers to deliver tailored welcome sequences that introduce your range and timed offers that motivate purchase

  • Data Analytics & Customer Insight

    Get all the necessary actionable insight to learn how to better sell your products and personalise the shopping experience

  • Optimisation & AB Testing

    Learn the copy and imagery that drive conversion through a process of continual optimisation

THE RETENTION PROCESS


  • Post-Purchase Onboarding

    Reviewing and humanising post-sales communications to enhance the shopping experience inc. welcome sequence, order updates and product review requests.

  • Email Segmentation & Automation

    Learn how to introduce new lines and season wear to the people you know will be interested

  • Rewards Loyalty

    Let your customers earn additional reward for repeat purchase and product recommendation


Where the real money is made & your brand is established

10 common customer retention issues that we'll tackle together using email


  • how to motivate first-time discount code customers to buy full price items
  • how to create a VIP experience for your best customers that doesn't take up too much time
  • how to correctly segment your ideal customers and influence them to make their next purchase
  • how to understand the impact customer retention could have on your business
  • how to focus time, budget and energies on email marketing (when all work is currently focused on acquisition)
  • how to adopt and master the email marketing tools that help you retain more customers
  • how to personalise the email marketing experience of your VIP customers
  • how to create and optimise a high impact customer welcome sequence for your fashion brand
  • how to use customer retention strategies to show the human face of your fashion brand
"Working with Ian is probably the best thing that has happened to us in the last 6 years. Ian has managed to help us turn a corner by training up our team immensely"
- Rivki Stoll, Private White V.C.

Ready to take the next steps to ecommerce growth for your fashion brand?


I partner with fashion brands, new and established, across the globe. Delivering consultancy, training and strategy workshops to help you grow online profitable sales through email marketing. Get in touch using the form below or by emailing me at [email protected] today: