leading the optimisation strategies
that fuel real ecommerce growth

personalisation x optimisation 

Ecommerce Consultant UK : Email, CRO & SEO

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“One of the world’s Top 25 Most Influential Conversion Rate Experts”
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GrowthFunnel


ecommerce optimised


Clients hire me to review, plan and lead the optimisation strategies that deliver next phase growth for their ecommerce store.


Bring 22 years of ecommerce growth expertise & insight to your brand. I partner with senior management & in-house teams to convert more visitors into customers and customers into repeat buyers. Helping you grow your ecommerce business profitably and sustainably.


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IAN RHODES

ecommerce consultant

"When growth came the results were much greater than they would otherwise have been. I highly recommend working with Ian."
Neil McLaren - Founder at Vaping.com

data-driven, customer-centred growth


My role fits seamlessly within your current ecommerce setup. Directly accountable for real ecommerce growth. My work takes place in one of two situations;

1.) Growth hungry DTC startups. Working with ambitious founders of funded direct to consumer brands.  Brand owners that require senior level expertise to review or devise the business model, ecommerce technology requirements and deliver strategic guidance for their young business. A business mentor as well as a trusted ecommerce expert. A partner to plan and execute upon a strategy that focuses on customer-centred business growth.

2.) Established brands wary of rising acquisition costs that require an honest, external review of current performance and a technology roadmap to deliver next stage ecommerce growth. Somebody to take ownership of the customer-centric strategy and work alongside senior management and in-house teams to evolve the selection and use of technology & the optimisation process.

Driving growth. This isn't top level strategy telling you to spend more and accumulate more. I'll dive into each aspect of your ecommerce activity to bring you a fresh truly customer-centric approach to how you increase customer acquisition and retention for your store. We'll reduce costs where needed. We'll fund initiatives where justified. We'll invest in the right technology for your brand. We'll ensure you are taking full advantage of today's ecommerce technology & tools to drive real business growth.

THE PROCESS OF OPTIMISATION

Customer-Centred, Technology-Driven Growth

Ecommerce technology recommendations

Technology


Your technology dictates the shopping experience you deliver. Experience can be your most powerful differentiator. Let's ensure you're equipped with the right tech


Website personalisation advice for ecommerce stores

Insight


We will unearth, through analytics data, post-purchase surveys and customer conversation, insights to improve the overall user journey through your store


recommended ecommerce platforms - shopify, magento2, woocommerce, bigcommerce

Experimentation


With access to the right data and insight we will begin a process of continual learning through on-site experimentation and a/b testing across the buyer journey


How to segment customers to help conversion for ecommerce store

Segmentation


Creating and optimising email welcome sequences, newsletters & post-purchase flows built upon customer behavioural data and insight


Advice on customer loyalty and review platforms for ecommerce stores

Customer Voice


Planning and optimising the use of customer review platforms to build greater trust, create social proof and understand more about your customers needs


grow ecommerce business internationally

Location


Let's work to equip your brand with all the necessary technology to allow you to ease and personalise the shopping experience for your international customers



recommended software for ecommerce live chat

Communications


Building CRM and optimising live chat sequences and automations to grow buyer confidence and give customers easy access to answer their vital pre-purchase questions


best retargeting strategies for ecommerce stores

Retargeting


Using customer data to build out and manage highly targeted ROI-driven remarketing campaigns across search & social inc. Google, Facebook and Instagram


best shopify apps for ecommerce

Personalisation


Actioning on data insights to deliver true personalisation across all customer touch-points on your store and through your customer communications



"The work we have done together has seen our online business go from strength to strength driving more traffic to our website and yet reducing our cost per conversion. "
David Winstanley - Managing Director at Pramworld

"He is an e-commerce professional with a depth of expertise and is a pleasure to do business with. I would not hesitate in seeking his consulting services again on another project."
Mathew Wade - Head of Digital at Gossard

MY ECOMMERCE BACKGROUND

Building Ecommerce Brands For 20 Years

Wearing the hats of employee, director, ecommerce business owner & consultant.

Finding my feet at a startup online magazine subscription retailer way back in 1996. When animated gifs first roamed the 'net and web browsers were at the version 1.0 stage.

4 years on, I moved on to Priceline.com taking the role of European Marketing Director. Learning sustainable growth at a market innovator who are now the world's largest travel company.

In 2004 I launched my own ecommerce business. From 0 to £2m. bootstrapped. Doing the things you've done. Balancing time and energy marketing my business and running my business.

For the past 10 years my time has been dedicated to my ecommerce consulting business. Working with founders and in-house teams to drive more revenues without increasing ad spend through the advanced implementation of technology-led personalisation strategies and continual optimisation. It makes scaling easier and more profitable.


“one of today’s leaders in Conversion Rate Optimization, people who don’t just talk the talk but put their theories to the test on a daily basis.”

– CrazyEgg
View More Testimonials

Working with popular eCommerce platforms including:
Shopify & Shopify Plus ⬝ Magento 2 ⬝ BigCommerce ⬝ Demandware ⬝ WooCommerce

YOUR QUESTIONS ANSWERED

how we work together

You need a certain level of traffic and sales to run optimisation for your store.

Clients who see the greatest ROI on our work together are, typically, already turning over a minimum of £500k per year through their ecommerce store.

I do work with a select group of funded dtc early growth startups to help them set the foundations for growth.

Businesses that value their customers. Know their customers. Businesses built on behalf of their customers. I have to believe in the products you’re selling. Whether premium brands or innovative products. We have to share an understanding that there’s a demand for what you sell.

I work alongside senior management to plan & in-house marketing teams to implement. You might also be transitioning from an outsourced agency who simply didn’t perform and now you want to bring your marketing in-house?

BOOK YOUR INTRODUCTORY CALL

at a time that suits you