1-2-1 ecommerce coaching

expert guidance as you build your brand for the long haul


“14 Conversion Experts You Should Be Following”

“32 CRO Influencers That Rule Optimization”

“World’s Top 25 Most Influential Conversion Rate Experts“
PPC Hero

“45 best CRO Experts to Skyrocket your website conversion”

Ecommerce Coach UK

*** December update: I'm taking on 2 new clients in January 2020 ***


Providing expert 1-2-1 guidance to business owners, entrepreneurs and their teams as we work together to build your ecommerce business both profitably & sustainably.

Coaching suits ecommerce entrepreneurs that have already achieved initial success and are ready to fuel their next stage of growth.

For more established brands, I work direct with in-house teams to help master the skills, tools and processes that drive profitable growth.


Ian Rhodes

Ecommerce Growth Coach

I’m Here To Help You Build Profitable Growth

The majority of our focus is placed upon conversion. I advise on traffic growth strategies, however, the key to profitable growth is turning those visitors into shoppers and those shoppers into repeat customers. Our work together spans across:

Ensure you're using the right marketing technology and apps for your store

Rapidly grow your email subscriber list to onboard potential customers

Establishing realistic acquisition cost targets

Develop your customer retention strategy to grow repeat business

Begin recovering more abandoned carts using behaviour-based email and messenger automations

Master email segmentation to drive personalisation

Optimise your Google Ads Shopping feed to target purchase-ready visitors

Focus your price, shipping & discounting strategy

Understand customer lifetime value & target your best customer profiles

To bring a clearer understanding of the use of data and customer-insight to make more informed decisions

Know the Shopify, WooCommerce & Magento apps that boost conversion and improve the customer experience

Personalise the entire customer journey



"I've worked with Ian since 2017 and he has been incredible! He's taken a hobby of mine and turned it into a full-time business by increasing turnover by almost 2000%.

He truly has become an essential part of the business and continues to exceed my high expectations in every way. Ian's also very fun to work with which is an added bonus!" - Keri-Anne - Founder of StyleofBeyond.co.uk

Ecommerce Coaching : Growth Accelerator Programme

customer-centred ∙ data-informed ∙ story-driven


  • Ecommerce Marketing Technology Review

    to ensure the necessary tools and data are in place, tracking and functioning correctly

  • Customer Insight

    collating data from existing customers to help improve upon the buying experience

  • Ecommerce Platform & SEO

    How to successfully set up your ecommerce store and the fundamentals of SEO

  • Data Insight

    using Google Analytics to discover purchase road-blocks and growth opportunities


  • Increasing AOV

    product & category focus pre-purchase up-sell of relevant low-cost items to increase average order value

  • List Growth

    series of tests across copy, imagery, timing and source to help increase % of non-buying customers that register for email updates

  • Conversational Marketing & Welcome Sequences

    optimisation of personalised email & messenger marketing based upon the browser behaviour of non-purchasing customers

  • Cart Recovery

    running an optimisation programme across all abandoned carts based upon cart value and customer (new vs returning) to boost cart recovery


  • Browse Abandonment

    managing behaviour-based email automations that deliver subscribers with product-specific insight, scarcity and social-proofing based on product views to help motivate purchase

  • Product Reviews

    managing and optimising the review request programme to inspire happy customers to leave product reviews that give other customers great insight into product benefits.

  • Driving Loyalty

    to help increase customer retention we will motivate customers to register for purchase-driven rewards - whether that be discounts or merchandise.

  • Advanced Email Marketing

    Segmentation, Automations and Retention Strategies


Costs, technology, contracts etc


To check availability use the form below (or email me at [email protected]) and I’ll be in touch to learn more about your brand and to discuss how I may help grow your ecommerce business.

“I have no hesitation in recommending Ian to any start up business owner no matter how small your niche, he is truly outstanding”
– Sharon Demmery – Founder of Demmerys.com