Convention dictates the way that things are usually done: how consumers buy products how industries present products how businesses define their products how marketers promote their products The successful brands, the disruptors and the game changers, are those that know how to break convention within their business, their industry and the mindset of their … Read More
Get in touch with your natural born differentiators
We struggle to differentiate in a crowded marketplace. Lawyers, they use their experience to seek solutions at the request of the client. Hairdressers, yes, they cut and style hair. Orange juice producers, they do little more than take the juice from orange and present it in a container. Every business … Read More
Your business story is only half the story
There’s change happening. Fundamental change. First you were told to get a website… then to do social media. Wait, now let’s get our writing hats on and all start blogging! You can’t write? That’s fine, create an infographic! Dust settled? Not yet… it’s now time to tell a story. “Any Story?”, … Read More
Brand Less Ordinary: Casper.com – Simplify the Marketplace
Would you say you work in a fascinating market? Are you working with a sexy brand that your customers just can’t get enough of? Are you now selling t-shirts with your logo emblazoned across the chest just to your customers can show off their allegiance to your products? Thought not. There … Read More
When our passion for business is more than lip service…
‘We help businesses to…’ Nah, how about ‘we like helping businesses to..’ Wait a second, ‘We love helping businesses too…’ Scratch that, I’ve got it ‘We are passionate about helping businesses to achieve their goals’. Bingo! Nothing beats a bit of passion does it? We often struggle to describe the way … Read More
If marketers are meant to entertain…why aren’t we entertaining?
“Hey, you never guess what, I was on this website today and they told me that they were one of the leaders in their industry. Seriously. And guess what else..not only do they deliver great results, get this, they had a passion for what they did too!” Said nobody. Ever. … Read More
Is your website fit for purpose?
‘What is the purpose of your website?’ It’s the first question we cover during a A Brand Less Ordinary Session. The immediate response from business owners & marketers is either: To generate enquiries To generate sales We then discuss how we build the traffic that leads to our objective: advertising on … Read More
What if… you could live the marketer’s perfect day, every day?
Two 4-day weeks are fast approaching. Most marketers struggle to fit their tasks into a 5-day week. How do you decide what can be put off, and what’s essential in the days ahead? This week, more than any other, I’ve spoken with marketers who are frustrated by the lack of … Read More
A little humility isn’t a bad thing
Which products do we feature on our homepage? Can we add another slider to the homepage carousel to push our new service? Can we include a banner promoting our facebook page? Can you feature my blog on your homepage? We’ve all been involved in the meetings. The answer is ‘yes’. … Read More
Are you ready to break convention?
Convention stops us from doing what we want to do. It stops us from changing the way work – the tasks we carry out. It’s the way we are told things are done. Like it, or not. By definition, convention is a way in which something is usually done. It’s the … Read More
Is there a recipe that turns customers into advocates?
Some brands we admire, others we may trust and value and others we simply ignore. What causes us to take one step further? Where we’re happy to share our story with friends, associates and family? The stories that bond our loyalty to a particular brand? Do we consciously become brand … Read More
What if… we shared the story of our struggles as well as our glory?
Welcome to the age of transparency. Businesses have opened their doors to their consuming audience and their passing public. The age of transparency is allowing us to get to know, for the first time, the big businesses that change our lives. That’s what the books and blogs we read tell … Read More