This is getting silly now… conversations I’m having on repeat. A brand owner takes pride in sharing with me their Instagram. “Look! We’re nailing social media!!” It’s brilliant. Behind-the-scenes. Founder stories. Customer love. Real people doing real things. You can feel the business. Everything I ask for. Then they show … Read More
The Unretainables… Customers You Don’t Want Are Costing You More Than You Think
Turning away business is fricking hard. Building a business that puts people off buying from you? Even harder. So, let’s dig down into the reasons you may be shackling your growth by appealing to all. Most ecommerce brands obsess over conversion rate. How do we get more people to buy? … Read More
No, Klaviyo Post-Purchase Flows Will Not Solve Your Customer Retention Problem
I need to say something that’s going to upset a lot of email agencies. Your Klaviyo post-purchase flow isn’t fixing your retention problem. It’s masking it. And the agencies selling you “ReTeNtIoN MaRkEtInG” based on email sequences alone are missing the point entirely. The New Wave of “Retention Agencies” That … Read More
Why every ecommerce brand should be engineered for repeat business
Most ecommerce brands are designed around a single moment: the first purchase. And it makes sense when you’re starting out… even for the subscription business, the job to be done is ACQUISITION. The product page is optimised for conversion. The checkout is frictionless. The ad creative is tested to death. … Read More
Beyond the Subscription: More Repeat Business Strategies For Ecommerce
I could have also titled this blog, How ecommerce brands build predictable, compounding revenue without locking customers into contracts. When I talk about predictable revenue in ecommerce, the conversation nearly always turns to subscriptions. Subscription tech is where the money is in the market and that’s amplified by the sheer … Read More
Going Retention-First … and why the domain switch from ecommercegrowth.com to retention.co.uk?
So, for 15 years I’ve been running my business from the domain name EcommerceGrowth.com. And it’s worked well for me. 15 years in running my consultancy (having previously built and sold my own ecommerce business) I’ve not had to make an outbound sales call or attend a business networking event. … Read More
Want to know the social listening tool I recommend to ecommerce brands of all sizes?
I’ve seen countless tools come and go. But in today’s hyper-connected digital landscape, one tool has become absolutely essential for serious ecommerce growth: Brand24. If you’re running an ecommerce business and not monitoring what people are saying about your brand online, you’re flying blind. Brand24 isn’t just another social media … Read More
Building Your ‘Beyond Just Ads’ Ecommerce Growth Framework
I’ve watched brands make the same costly mistake over and over: putting all their eggs in the paid advertising basket. Don’t get me wrong, ads work. But relying solely on them is like building a house on sand. One iOS update, one platform policy change, or one economic downturn can … Read More
Attribution : Why Most Ecommerce Founders Are Spending Blindly
Whats The Best Tool For Tracking Shopify Sales Via Ads? I’ve helped countless founders who have been making the same critical mistake: spending £££ thousands on META, Google and influenceers without truly understanding which channels drive profitable growth. The iOS 14.5 update didn’t create the attribution problem, it just exposed … Read More
How to Confidently Launch Your Ecommerce Brand Overseas: A Strategic Guide to International Growth
After years of helping ecommerce brands navigate the complexities of international expansion, I’ve seen countless businesses hesitate at the threshold of global growth. The reason? Tax compliance. It’s the invisible barrier that keeps ambitious brands confined to their home markets, watching competitors capture lucrative overseas opportunities. But here’s what I’ve … Read More
Product Framing: How to Sell Your Products Across Multiple Niches
Okay, let’s start with the obvious: If you’re selling a product, you want to reach as many potential customers as possible. However, here’s the big caveat, marketing convention tells you to hone in on one particle niche, one particular audience with one particular need. That’s where you start your business … Read More
Customer Insight Led SEO: How to Use Insights To Boost Your Store’s Google Ranking
If you’re looking to improve your store’s search engine rankings (and who isn’t?), you know the value working to a clear SEO strategy. However, many stores overlook the potential of customer insights when it comes to their SEO strategy. By incorporating customer insights into your SEO approach, you will better … Read More