Because I'm focused on the big picture of business.
Let's call it proper ecommerce growth.

I'm not trying to sell you a site redesign, Meta playbook or professing to be an retention expert because I'm busy designing Klaviyo flows... I've built my own ecommerce business from scratch. I've learned the hard way too.

25 years senior-level expertise creating ecommerce growth frameworks, knowing how to target the right audiences, connect with customers in a more meaningful way and convert more existing shoppers into repeat buyers... on repeat.

Doing the work across over 350 brands teaches you a lot about why people buy (and why they don't).

I'm hired to help answer the big picture question 'to build our ecommerce business, what should we be doing better to grow sales AND our bank balance?'

I'm not going to drown you in a playbook of ecommerce retention marketing best-practices that sound great, but do very little for your business or your bank account. More importantly, I'm not going to outsource or give you a great sales pitch and then hand over the 'work' to a marketing junior.

Building For Repeat Business
The Core Component of Ecommerce Growth

Do fundamental changes need to be made to grow your ecommerce business?

It's my job to figure out what those changes are and to lead the change-making process. You're managing a machine. At each stage of the customer journey, through ads, social posts, product pages your job is to make sure the components are synced and costs are lean. I'm here to show you exactly how.

Don't overcomplicate ecommerce.  Keep this simple. The fundamentals are straightforward. You either sell based on price (good luck with that one) and struggle for buy-in or you build based on trust and belief. Before people buy from you, first of all they need to buy into you.

I help brands fix retention at the root level

Not with discount codes.
Not with gimmicks.
Not with abandoned cart tricks.

My work focuses on the fundamentals that drive long-term, profitable growth:

• Emotional connection
• Expectation setting
• Onboarding and first-use experience
• Messaging and communication
• Subscription psychology
• Customer journey clarity
• Habit loops and identity
• Experience design
• Churn analysis
• Product-market alignment

Retention is not a channel.
Retention is a business philosophy.

This is what I've been doing for over 25 years, building and growing ecommerce brands. The past 15 years running my consultancy (and before that when I ran my own ecommerce business) helping brands focus on the work that helps scale sales profitably and sustainably across all channels

• How do you make use of all the customer insights and data available to you?
• What way can you learn what's stopping people buying from you again?
• Who are your ideal customers? How do you target them and how?
• Are you positioning your products correctly for your target market?
• Is your Google/Meta ads strategy working effectively to drive new customer acquisition?
• What works? How impactful are the changes you make to your store in order to drive sales?
• What to do when margins are stripped? How do you compete against cheaper competitors?
• Are you making best selection and use of today's marketing technology?

With limited time or resource are their smarter ways to grow than pushing more money into ads? Let's find out.