ecommerce growth strategy
for the brand less ordinary
building customer loyalty, community and profitable repeat business
fashion & lifestyle ∙ food & drink ∙ health & beauty
Enabling better shopping experiences for your customers using technology including:
Shopify ∙ Klaviyo ∙ Okendo ∙ Optimonk ∙ Recharge ∙ Shogun ∙ Lifetimely ∙ Octane AI ∙ Gorgias ∙ Loyalty Lion
“He will help you understand your online customers better than you ever thought possible.”Owen Whitehead - Head of Ecommerce - HSS Hire
articles on growth strategywork as marketers on what matters
How do you measure the impact of customer reviews on your product conversion rates?
No free shipping? Explain to your customers why…
Shopify and the value behind creating product context pages
Retention? First take care of the simple stuff
Please don’t send “win back” email campaigns like this
A simple lesson on how to build repeat business
"Working with Ian is probably the best thing that has happened to us in the last 6 years."Rivki - Ecommerce Manager at luxury menswear brand Private White VC
lessons on the value of retentionhow to keep your customers shopping
"I highly recommend working with Ian.
When growth came the results were much greater
than they would otherwise have been."
- Neil - founder of Vaping.com
articles on customer centricityhelping you GROW SALES (WITHOUT TRASHING PRICES)
Shopify and the value behind creating product context pagesMay 20, 2021
Is your desire for email addresses killing your growth?November 11, 2019
"Ian’s passion for stories and curiosity about response is
a perfect combination of the art and science of storytelling."
- Annette Simmons - Author of The Story Factor
lessons on ecommerce growth
No templates or playbooks. No 10x 🚀 growth formulas (you know the type).
Just 14 lessons on how to grow your ecommerce business profitably and sustainably.
(there's never any pitching or spamming going on. promise.)
"His understanding of the customers thought process is exceptional"
- Sat Sindhar - MD at People®