BUSINESS ON REPEAT
Retention strategy for sports, health & wellness
brands where repeat purchase is everything
IAN RHODES :: CONSULTANT & FOUNDER OF RETENTION.CO.UKWhen Retention Is the Lifeblood of Your Business
WHEN LOOKING TO GROW REPEAT BUSINESS, WHY HIRE ME RATHER THAN AN AGENCY?
I want to get you thinking about loyalty, repeat behaviour and long-term customer value, regardless of business model.
This is what I've been doing for over 25 years. Building businesses on the foundation of customer loyalty and repeat business. Retention. I don't see retention as a marketing channel. You don't bolt retention strategy on as an afterthought. It's not something you outsource.
Instead, it's a process you bake into your business model. You become retention-first across your business. My job is to lead the process that rewards you with more profitable, predictable repeat business.
I specialise in working with brands in the sports, health & nutrition and wellness market. It's where I've found my niche, built up my reputation and, frankly, enjoy the work more than any other industry. It's fast-paced. It's competitive. The opportunity to grow a brand retention-first is vast.
It's the variety of work in customer retention that keeps me on my toes. Always learning. Always evolving. I'm here to help you future-proof your business as you begin a mindset shift toward retention-first growth to drive repeat business and transform your business's success.
NEW CUSTOMERS WILL GROW YOUR SALES, BUT
LOYAL CUSTOMERS? THey GROW YOUR BANK BALANCE
I help sports, health and wellness brands design customer experiences that drive loyalty, build community and deliver predictable repeat business.
Helping them move away from fragile, single-purchase growth and toward businesses that people actively choose again. Loyalty isn’t something you ask for. It’s something you design across;
- product
- experience
- pricing
- communication
- community
- incentives
- culture
I’m not interested in growth hacks or short-term wins. I’m interested in how brands are built, how expectations are set, how trust is earned, how habits are formed and how loyalty becomes a strategic advantage rather than a happy accident.
Alongside my advisory work, I share lessons learned working with over 375 brands. All with growth in mind. If you’re a founder or leader who cares about building:
- Moving from acquisition-led → retention-led
- From tactics → systems
- From ad-dependence → content, community & partnerships
- From scrappy wins → repeatable machine
For many this is a structural shift.
No playbooks or best-practices, this is retention-first business strategy designed specifically for your brand
Ian Rhodes
Customer Retention Expert
to the Sports, Health & Wellness Industry
Consultancy & Coaching
RETENTION BY DESIGN
Repeat business doesn’t happen by accident.
Through my newsletter and articles I'm breaking down how business leaders can drive customer loyalty and make customer retention the engine for real business growth.